Designer Labels: It's "Branding"

The name of your site / business and the design style of your logo are the first elements which form the image in someone's mind of what to expect, which leads to an intuitive and emotional response whether to engage or reject. As a website unfolds to a visitor, this response is instantaneous. It's an intricate game of subtle psychology, and to the uninformed / newbie sitebuilder, extremely important to learn the 'rules', if you're going to reap the rewards of success

(We've placed this section smack in the middle, as it so closely interweaves with the importance of the planning, design and marketing)