Sow the Seeds: It's "Marketing your Web"

Yay, your proverbial newborn baby - your website - has been fed (content), bathed (correctly designed and coded), winded (tested), dressed (design and security issues), and tucked into bed where it can now snugly rest. (launched and published with your host). You heave a sigh of relief and shake your hands off each other as you head for your favourite couch and book / tv-show. WAIT-A-MINUTE. You stop suddenly as a thought hits you and your smile fades - "no one even knows I HAVE a baby! I have to let everyone know, send pictures, send letters and invitations to visit; make them all aware right now!"